Ryan Holmes writes in Fast Company that “social media is more pervasive than ever and poised for a unique metamorphosis. It’s about to be reborn over the course of this year as a hyperfocused business tool–more targeted, simpler to use, and possibly more effective than before.” With larger brands from Coca-Cola to Verizon and Oreo,  having very creative on-line presence. In the years to come, millions of companies will raced to build up audiences they can reach directly and on-demand, through the sheer magic of social media.